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This guide is intended to assist students and faculty of the Johns Hopkins University with their research in the field of advertising. Students and faculty are also encouraged to consult the Industry and Marketing guide for additional resources and information. Please send comments or suggestions regarding this guide to the Librarian for Business. Students are welcome to schedule an appointment with her, or the librarian at their location, for additional assistance with their academic research. Concise Encyclopedia of Advertising
General Reference HF5803.C59 2005 The Advertising Age Encyclopedia of Advertising
General Reference HF5803.A38 2003 QUARTO
(Web sites may contain free or fee-based information.) Ad*Access This web site from Duke University offers digital access to one of its advertising collections. Images and information include over 7,000 advertisements from U.S. and Canadian newspapers and magazines between 1911 and 1955. Subjects include: radio, television, transportation, beauty and hygiene, and World War II. Adweek's Best Spots
Best ads from Adweek (offers some free information; fee-based features are unavailable to the university) Luerzer's International Archive
Archive of international print and video ads
Texas Advertising
This web portal of the Department of Advertising at the University of Texas at Austin provides a wealth of information on a wide range of topics in advertising and marketing.
The Milton S. Eisenhower Library has selected videorecordings that pertain to advertising and marketing. Faculty and students may watch them in the library's audiovisual center or make arrangements to view them at another JHU campus library. Perform an Advanced general, title or subject keyword search in the JHU Libraries Catalog for a company, brand or term (e.g. marketing, advertising). Set the material type to videorecordings/DVDs. Real-time results for an Advanced subject keyword search on advertising, limited to DVD or videorecording. Clio awards
Use the JHU Libraries Catalog to identify and borrow books owned by the JHU libraries. Try an Alphabetical search to find a specific publication or to browse through sets of titles that contain a particular Library of Congress subject classification. Use the Advanced keyword options (e.g. title, subject, content notes) for more flexibility in searching on your topic.
Use the WorldCat database to identify publications held by other libraries. Borrow them through
Interlibrary Services. 1) Use a business article database on this page for information on recent or specific campaigns. 2) Try the following searches for books in the JHU Libraries' Catalog. Alphabetical Subjects--Library of Congress Search for advertising campaigns Scroll through the menu to view related subject headings. Click on a term to view sets of titles that were assigned that subject heading. Advanced general keyword search results for advertising campaigns
3) View this guide for resources on products and campaigns. Gale Directory of Publications and Broadcast Media
General Reference Z 6951 .A97
Ad rates by organization may or may not be available for each entry. View the User's Guide and the Table of Contents at the beginning of the appropriate volume.
Willings Press Guide (v.1 UK v.2 Western Europe v.3 World)
General Reference Z 2001 .W73
See gray tabs for different categories and indexes. Advertising rates exist for newpapers and periodicals but may vary by country and organization. International Marketing Data and Statistics
General Reference HA 42 .I56
Look for the section on advertising for expenditures by media type and country. | Listings of publications by country and by topic include advertising rates, circulation and more.
| | | Provides advertising costs of U.S. companies; further breakdown by media type will vary by company
| | Compustat, through the Wharton Research Data Service, contains historical data from company annual reports. Advertising expenditures, which supplement the income statement, may be available at the discretion of the company. Advertising expenditures for industries that rely heavily on television advertising (e.g. food or beverage) are better represented.
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Also look at a company's annual report or the article indexes below for information on advertising expenditures or costs of campaigns. Other directories are included in the List of Business Databases or in the JHU Libraries Catalog.
International Television & Video Almanac
General Reference HE 8698 .I55 Broadcasting & Cable Yearbook
General Reference HE 8689 .B77 (latest edition in Gen Ref, back issues are in main collection) Statistical Abstract of the United States
General Reference HA 202
Look up Advertising and also Media in the Index for relevant table numbers.
World Almanac and Book of Facts
General Reference AY 67 .N5 W82 (current ed.)
Contains Advertising Age's ranked list of 100 leading U.S. advertisers and also U.S. ad spending by category and advertising medium.
Advertising Age (http://adage.com)
Search for additional information from Advertising Age and other resources through the article indexes below. The library also has Advertising Age in print and on microfiche. - Set up your computer or laptop for remote access to JHU-licensed electronic resources.
- Use an article database below to search on a topic.
- Some articles are available in electronic full-text; some are not. Click on the FIND IT buttons by citations to identify if other JHU resources can lead you to the full article.
- If you want to determine if the library has electronic access to a particular journal, consult the library's E-journal page.
- If electronic access is unavailable through that route, perform an Alphabetical journal title search in the JHU Libraries Catalog to determine if the library has a print copy of the journal (or an alternative access).
- Ask for help from a librarian.
- If you are an off-campus business or A&S graduate student, request electronic copies of articles from print materials we own via Eisenhower Express or the Libraries Service Center form, depending on the volume's location.
- Request articles that cannot be obtained from the library through Interlibrary Services.
- View the articles page on the business research guide for additional information.
Consult the list of Newspaper Resources for additional databases. Search for print subscriptions in the JHU Libraries Catalog if you need to analyze ads, charts or graphics.
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