Industry Research Guide:
Demographics and Markets

Consult the other portions of the Industry Guide for data on particular industries or countries.


Analysis and Reports:

These resources provide overviews or analysis on particular populations or demographic markets.

Market Research.com Academic  (All JHU (incl. International))

JHU Libraries Catalog for publications owned by the JHU Libraries


Article and news indexes for statistics, trends, and information on target and existing markets for a particular product, service or technology.

Key Demographic Resources:

Refer to the Demographic Resources page and the Statistical Resources page for links to key resources for gathering demographic data. Some include:

• American Fact Finder for regional and national census data. Create customized maps or tables.
• Statistical Abstract of the United States
• Lexis-Nexis Statistical
• Bureau of Labor Statistics
• Arcview GIS mapping software enables one to visually plot tabular census or business data, in order to assess trends and correlations.
  

Additional Resources:

Commercial Atlas and Marketing Guide (Rand McNally)
GPML Atlas Collection HF 3010 .R18 Folio

Survey of Buying Power-- special issue of the journal Sales & Marketing Management.
HF 5438 .S16 (latest eds. may be in Current Periodicals)

American Demographics
Print version: HB 3505.A73 (latest issues are in Current Periodicals)
Electronic format: 
ABI Inform and Business Source Premier databases enable one to browse this publication or search on a topic and limit to this journal.  Full-text articles exist for certain years.      

ABI/INFORM Global  (All JHU (incl. International))

Business source premier   (All US JHU)