Johns Hopkins UniversityThe Sheridan Libraries



Photo of a librarian helping students with research.
Staff DirectoryPersons With DisabilitiesContact UsSite MapHours

HomeLibrary ServicesOnline ResourcesCatalogsResearch HelpCollections

Ask a Librarian
How Do I...
Forms
My Account
About Us
Info For . . .
Giving
Search
LIBRARY BLOG

Spotlight

Box Office Hits Available on DVD

Thanks to the generosity of the Friends of the Libraries, popular movies are now available for 1-week loans.  DVDs have been added to the current fiction and non-fiction books in the McNaughton Collection. More...

Archives 


  


Home > Research Help > Business > Industry > Industry Research Guide: Demographics and Markets


Industry Research Guide:
Demographics and Markets


Consult the other portions of the Industry Guide for data on particular industries or countries.


Analysis and Reports:

These resources provide overviews or analysis on particular populations or demographic markets.

This link opens a new window - Info About Market Research.com Academic Market Research.com Academic  (All JHU (incl. International))

JHU Libraries Catalog for publications owned by the JHU Libraries


Article and news indexes for statistics, trends, and information on target and existing markets for a particular product, service or technology.

Key Demographic Resources:

Refer to the Demographic Resources page and the Statistical Resources page for links to key resources for gathering demographic data. Some include:

  • American Fact Finder for regional and national census data. Create customized maps or tables.
  • Statistical Abstract of the United States
  • Lexis-Nexis Statistical
  • Bureau of Labor Statistics
  • Arcview GIS mapping software enables one to visually plot tabular census or business data, in order to assess trends and correlations.

Additional Resources:

Commercial Atlas and Marketing Guide (Rand McNally)
GPML Atlas Collection HF 3010 .R18 Folio

Survey of Buying Power-- special issue of the journal Sales & Marketing Management.
HF 5438 .S16 (latest eds. may be in Current Periodicals)

American Demographics
Print version: HB 3505.A73 (latest issues are in Current Periodicals)
Electronic format: 
ABI Inform and Business Source Premier databases enable one to browse this publication or search on a topic and limit to this journal.  Full-text articles exist for certain years.      

This link opens a new window - Info About ABI/INFORM Global ABI/INFORM Global  (All JHU (incl. International))
This link opens a new window - Info About Business source premier Business source premier   (All US JHU)


STAFF DIRECTORY | PERSONS WITH DISABILITIES | CONTACT US | SITE MAP | HOURS

Sheridan Libraries
3400 North Charles Street, Baltimore, MD 21218
(410)-516-8335
Copyright 2008 | Disclaimer | Privacy Policy